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Decathlon : un nouveau président issu de la famille fondatrice pour superviser un virage stratégique risqué

Julien Leclercq, son of the founder, becomes chairman of Decathlon as the company undergoes a strategic shift. The company, nearing its 50th anniversary, sees a return to family leadership amid expected less profitable results in 2024 compared to 2023, despite a global presence and significant revenue in 2023. The transformation plan has impacted earnings, with net profit falling below €800 million due to a decline in consumption and consulting fees.
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